This Towel Will Amaze the World
WHAT IS IMABARI TOWEL?
Imabari towels are full of quality and warmth, backed by the solid technology and experience that have been nurtured in the region.
While inheriting the history and traditions of the past 120 years, blessed with a mild climate and water, Imabari Towel has challenged itself to create advanced products through daily efforts in technological development.
Now, Imabari Towel has taken a new step forward to shine as a Japanese brand with an eye on the world.
In recent years, Imabari towel has been attracting attention at overseas exhibitions thanks to its high quality.
There are many reasons for the excellence of Imabari towels.
1. Craftsmanship That Has Been Cultivated Over The Years
Why Imabari City is the Japan’s largest towel production area and has stayed as Japan’s quality towel hub for 120 years? It is because the continuous technological innovation and the dedicated efforts of many local people. The towel craftsmen in Imabari city do not compromise on research and innovation of new techniques. In particular, the industry made various artisanal skills in details of each towel production step such as yarn handling, weaving, dye composition, and the unique Sakizarashi Sakizome (dyeing strings first) technique that differentiate from other area’s towel productions.
2. Blessed Environment and Rich Nature
The river flowing near Mt. Ishizuchi, the highest mountain in western Japan, is blessed with subterranean water, low in hardness and low in impurities. The Imabari towels produced in this blessed environment are soft to the touch with the promise of safety and security, and are loved by people of all ages for their high quality that lives up to the name of the JAPAN brand.
The production of Imabari towels requires a large amount of water, so good quality and abundant water is essential. The ability to secure an abundance of good quality soft water, including for dyeing, was a condition for making good towels.
3. Strict Quality Control Standards
One of the quality standards in the process of producing Imabari towel is that the time it takes for a piece of towel to sink into the water (settling method) must be within 5 seconds. The towels that meet this standard are the ones that absorb water from the very first use. It quickly absorbs sweat and moisture, so it is not sticky when wiping your body after a bath or wiping sweat off your skin.
The five-second rule is a proof of the High-level Absorption.
